Material is a small bookshop and gallery based in Shoreditch. With a basis on art and design books that have a heavy leaning towards high end niche and esoteric interest.
Scope of Work:
With a variant base and thus and events media strategy. The company's brand was considered and discussed, leading to requirement of a high end design, simple and elegant, with mutual leaning towards print as well as digital. The shop develops its own products so in terms of a logo, a developed icon as well as the preferred wording was considered for a final brand association. This also needed to consider a full identity for stationery and marketing items (business cards, flyers, shop receipts, etc).